Olivia Kirk wrote this email to generate buzz around Pit Viper’s Flip-Off sunglasses on everyone’s least favorite day of the year. It generated $20K in sales. Wow.

It's tax day.

We hate tax day.

Which makes it the perfect day to launch new sunglasses for telling the IRS, or any authority for that matter, to flip off.

THE FLIP-OFFS 2.0 ARE HERE.

ORDER NOW

Now with more Flip Up Technology™ than ever before.

(Hinge updated for smoother flipping action and extra durability.)

More size options than ever before.

(Two sizes so high school ball players and their coach who's "put on a few since their glory days" have a perfect fit.)

A more aggressive lens angle than ever before.

(I don't know how to show this so please enjoy this photo of Christian Koss wearing them while catching a ball.)

But that's not all!

We just confirmed with our laywer*...

*My dad may be disbarred but you know what they say. Once a lawyer, always a lawyer.

IT IS 100% LEGAL TO FLIP-OFF AUDITORS, DEBT COLLECTORS, IRS FILE CLERKS, REVENUE OFFICERS, WHOEVER DECIDES FICO SCORES, CRIMINAL INVESTIGATORS, IRS ATTORNEYS, & ACTUALLY ANYONE ELSE BECAUSE THE FIRST AMENDMENT MEANS YOU CAN SAY OR DO ANYTHING YOU WANT OR SOMETHING LIKE THAT.

SHOP ALL (6) COLORS

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Why does everyone act like it's a big deal when I tell them my dad was disbarred? {% unsubscribe %}.
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